Cobb County’s Communications Department has received national recognition for its work in connecting with residents, earning four awards at the 2025 Savvy Awards. The awards were presented by the City-County Communications & Marketing Association (3CMA) during its annual conference in Las Vegas.
The Savvy Awards honor achievements in government communications, including marketing, public engagement, and storytelling. This year’s competition included more than 1,100 entries from across the United States.
Cobb County was recognized in four categories:
Best Use of Humor (population 75,000+) – Savvy Winner
Project: Cobb Communications Year in Review
Judges commented: “This could’ve easily been a project that only satisfied the writers, but the team managed to write content that both gave their internal team joy and engaged users. The most important data point was the organic shares – that helped push the content in front of people who don’t already follow them and engage new users. Good work!”
Interview/Talk Show/News Programming (population 100,000+) – Silver Circle Winner
Project: Winter Storm Continues for Cobb
According to judges: “This felt very much like a newscast, informing residents of the dangers of the weather and urging them to stay home. Great job utilizing video clips from numerous perspectives. Very informative and well done.”
Publications Other – Savvy Winner
Project: Cobb County Budget in Brief – FY 25/26
Judges stated: “The graphics in the budget brief were done well, and showing the reach on the social analytics was great. Your social media posts were concise, clear, and effective.”
Other Marketing Tools (population 100,000+) – Award of Excellence Winner
Project: Be Captivated by Cobb Campaign
The campaign was described as follows: “This was a brilliant marketing and branding idea! A vibrant side-brand that showcases the fun, creative spirit of the county. Exceptional work with lots of room for future growth.”
“These awards are a testament to the dedication, teamwork, and creativity of our communications staff,” said Communications Director Ross Cavitt. “We are proud to represent Cobb County Government on the national stage and even prouder that our work helps strengthen connections with our community every day.”
The department continues efforts to keep residents informed through innovative outreach methods.
In related data about Cobb County schools, enrollment increased by less than 0.1% during the 2022-23 school year compared to the previous year (https://www.gadoe.org/). Total student enrollment reached 115,076 students for that period (https://www.gadoe.org/), with white students comprising about one-third of all students enrolled (https://www.gadoe.org/).
